TVBlog
by Adam Buckman, Featured Columnist
"Poldark," the hero on PBS' "Masterpiece," is a brooder and a man of few words. He went to America to fight and acquire his scar in the losing war to … Read the whole story
by Joe Mandese
As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of … Read the whole story
by Wayne Friedman
Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. … Read the whole story
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by Wayne Friedman
A big-time Women's World Cup match where the U.S. beat Germany to get into the finals put Fox into the driver's seat on Tuesday. … Read the whole story
by Wayne Friedman
NBCSN says advertising pacing for its Tour de France three-week event is ahead of 2014's efforts. This year's three-week bike race starts up July … Read the whole story
by Wayne Friedman
For the first six months of 2015, the number and total value of media/marketing and associated technology company deals have been at around the … Read the whole story
by Karl Greenberg
Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that the campaign is big, and designed to bring in a new audience. "It's … Read the whole story
COMMENTARY
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Let's face it: With the (crushingly disappointing) ending of "Mad Men" (apple trees and honey bees, anyone?) lo those many weeks ago (not that … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Last Saturday, musician, actor and activist Steven Van Zandt paid homage to a fellow multimedia pioneer and a kindred spirit: Danny Schechter, who passed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More variations on a commercial theme for digital video consumers to consider: Facebook is now offering marketers an option to pay for video ads … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The amount of time viewers spend watching online video on their laptops, tablets and smartphones is increasing rapidly... advertisers are shifting their budgets online … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Chicago residents who stream video through paid services like Netflix are getting hit with a 9% price hike, thanks to the city's new "amusement … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Agencies are enjoying the results they're getting with their online video ad spend, especially when it comes to targeted placements. Some agencies are making … Read the whole story