TVBlog
by Adam Buckman, Featured Columnist
Many questions arise while watching "Sharknado 3," the third installment of the Syfy channel's "Sharknado" movie series. This new one -- subtitled "Oh Hell No!" -- premieres Wednesday night. Read the whole story
by Wayne Friedman
The global IPTV video systems market is forecast to more than triple in size by 2020 to $79 billion from $25 billion in 2013, … Read the whole story
by Wayne Friedman
In four years, Netflix looks to double its size in streaming viewing relative to traditional U.S. linear viewing -- also possibly higher pricing to … Read the whole story
by Aaron Baar
For all the talk of consumers being in control, there's one place where they are still at the mercy of the companies in charge: … Read the whole story
by Karlene Lukovitz
The first television ad for the U.S. launch of Oreo Thins line began airing July 20 on networks including ABC, Bravo, E!, Food Network, … Read the whole story
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by Amy Corr
Airbnb launched a global campaign entitled "Is Mankind," running in the U.S., U.K. and Australia. The spot spot broke in the U.S. during last … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Chris Squire, co-founder/bassist of U.K.-based British rock band Yes, didn't make many TV appearances in the U.S -- especially recently. Part of this was … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
iProspect has been testing campaigns in addressable television, which chief strategy officer Sam Huston defines as direct messages. "Tying mobile search and television has … Read the whole story