TVBlog
by Adam Buckman, Featured Columnist
The scheduling of Fox's new Tuesday-night comedies this fall might represent a "first" in the annals of prime-time programming -- two sitcoms paired in the same hour because they each … Read the whole story
by Joe Mandese
In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding … Read the whole story
by Larissa Faw
Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic … Read the whole story
by Laurie Sullivan
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
by Erik Sass
The Enthusiast Network is ramping up its sponsored video content efforts. The most recent native video program highlights the capabilities of the new Toyota … Read the whole story
by Erik Sass
HBO secured a spot on the leaderboard after releasing the trailer for upcoming documentary "Ferrell Takes The Field." The documentary airs Saturday, September 12 … Read the whole story
COMMENTARY
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It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Through a savvy use of TV, social media, online video - and, of course, satellite radio - Howard Stern has become a cross-generational mainstream … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Chris Squire, co-founder/bassist of U.K.-based British rock band Yes, didn't make many TV appearances in the U.S -- especially recently. Part of this was … Read the whole story
COMMENTARY
by Mitch Oscar, Charlene Weisler
Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our … Read the whole story