TVBlog
by Adam Buckman, Featured Columnist
The story of Morton Downey Jr.'s meteoric rise and fall is told in an absorbing documentary that sweeps the dust and cobwebs off the Downey era, coming to TV for … Read the whole story
by Wayne Friedman
Broadcast political TV advertising will again grow for the 2015-2016 political season, which includes the presidential race. But in years to come, digital platforms … Read the whole story
by Wayne Friedman
Comcast Corp. is looking to join other traditional pay TV providers in launching a digital TV-video service focused on unlicensed, original video content, according … Read the whole story
by Wayne Friedman
NBCUniversal is investing $200 million in digital publisher BuzzFeed. The investment in BuzzFeed -- which the company says reaches over 200 million monthly uniques … Read the whole story
by Ben Frederick
Marketing agency Quaid Media reported it had booked more than 12,000 TV ads for apps across 11 countries so far this year, a tenfold … Read the whole story
by Wayne Friedman
Not only did Universal Pictures' "Straight Outta Compton" exceed U.S. box office expectations for its weekend debut; it was also relatively efficient when it … Read the whole story
by Sarah Mahoney
While marketers had been hoping that this month would kick off a rebuilding season for the troubled National Football League, it's already gotten uglier. … Read the whole story
by Karlene Lukovitz
In TV spots focused on launching KFC's $20 Family Fill Up Meal, the Colonel is being played by another SNL alum, Norm Macdonald - … Read the whole story
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by Ben Frederick
Vdopia, a supply side platform (SSP) for mobile video, released a report today showing a 172% increase in ad spend from Q1 to Q2. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Established media companies buying young media upstarts isn't a new trend -- especially when it come to tech companies looking to help those established … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Comcast is apparently working to start its own video platform of shorter videos, called Watchable, of all things. It would compete with YouTube and … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Hey, I've got a great idea for a show! It's about a handsome 1960s ad man who has a wry, silver-haired, vaguely alcoholic boss; … Read the whole story
COMMENTARY
by Adrian Goodsell, Op-Ed Contributor
In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms … Read the whole story