The story of Morton Downey Jr.'s meteoric rise and fall is told in an absorbing documentary that sweeps the dust and cobwebs off the Downey era, coming to TV for … Read the whole story
Broadcast political TV advertising will again grow for the 2015-2016 political season, which includes the presidential race. But in years to come, digital platforms … Read the whole story
Comcast Corp. is looking to join other traditional pay TV providers in launching a digital TV-video service focused on unlicensed, original video content, according … Read the whole story
NBCUniversal is investing $200 million in digital publisher BuzzFeed. The investment in BuzzFeed -- which the company says reaches over 200 million monthly uniques … Read the whole story
Marketing agency Quaid Media reported it had booked more than 12,000 TV ads for apps across 11 countries so far this year, a tenfold … Read the whole story
Not only did Universal Pictures' "Straight Outta Compton" exceed U.S. box office expectations for its weekend debut; it was also relatively efficient when it … Read the whole story
While marketers had been hoping that this month would kick off a rebuilding season for the troubled National Football League, it's already gotten uglier. … Read the whole story
In TV spots focused on launching KFC's $20 Family Fill Up Meal, the Colonel is being played by another SNL alum, Norm Macdonald - … Read the whole story
Vdopia, a supply side platform (SSP) for mobile video, released a report today showing a 172% increase in ad spend from Q1 to Q2. … Read the whole story
Established media companies buying young media upstarts isn't a new trend -- especially when it come to tech companies looking to help those established … Read the whole story
Comcast is apparently working to start its own video platform of shorter videos, called Watchable, of all things. It would compete with YouTube and … Read the whole story
Hey, I've got a great idea for a show! It's about a handsome 1960s ad man who has a wry, silver-haired, vaguely alcoholic boss; … Read the whole story
In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms … Read the whole story