TVBlog
by Adam Buckman, Featured Columnist
Uh-oh -- Stephen Colbert intends to have "interesting" guests. On Monday, CBS released the guest list for Colbert's first week of shows as host of the new post-Letterman "Late Show," … Read the whole story
by Wayne Friedman
"Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, … Read the whole story
by Wayne Friedman
CBS has made a wide-ranging content cable carriage agreement with Cablevision Systems Corp.-- including a first-ever distribution deal for CBS All Access, the over-the-top … Read the whole story
by Gavin O'Malley
"Identifying and cultivating relationships with loyal authors could be powerful for TV networks and advertisers as they each look to maximize earned media driven … Read the whole story
by Tyler Loechner
Earlier this summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch his own … Read the whole story
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by Erik Sass
Digital publishing platform Flipboard is expanding its advertising offerings with a new video product called Video Ads with Cinema Loop, which allow advertisers to … Read the whole story
by Karl Greenberg
Doug Murtha, group VP of Scion, tells "Marketing Daily" that a key objective is authenticity. "We have established over time that working with people … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amid the nervousness of the TV advertising market -- as well as the current troubling U.S. stock market -- media businesses are looking to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Nick Dager, publisher of the Digital Cinema Report, has written for all the industry trade magazines about motion picture production, creating the Technology column … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from the Digital Place Based Advertising Association (DPBAA), which surveyed 310 media planners, discloses that 68% of them rate TV high … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the … Read the whole story