TVBlog
by Adam Buckman, Featured Columnist
The problem is: The word "movie" is not a verb. That's why I cannot shake my negative reaction to a new tagline publicly unveiled today by Turner Classic Movies (and … Read the whole story
by Wayne Friedman
Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement … Read the whole story
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by Erik Sass
Meredith Corp.'s Fitness has launched a new online video workout portal called SweatTV, in one of the first major new content initiatives from the … Read the whole story
by Larissa Faw
"Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing … Read the whole story
by Karl Greenberg
The first Camry vignette debuted on Aug. 25, a week before the on-air premiere. The 60-second (slightly longer) versions of the vignettes air during … Read the whole story
by Karl Greenberg
Ginny Levine, USTA director of marketing for community tennis, tells "Marketing Daily" that social-media components of the new campaign include a paid effort on … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When the Federal Communications Commission looks to intercede in free-market negotiations between a big TV station group and a major pay TV provider, you … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story