TVBlog
by Adam Buckman, Featured Columnist
It wasn't quite summer and it was not yet fall, but you might say this was the week when the fall TV season got underway. Read the whole story
by Wayne Friedman
Walt Disney's ABC and ESPN outperformed in the upfront advertising market that finished this summer -- the later gaining in both pricing and volume. … Read the whole story
by Wayne Friedman
Looking at digital media-buying opportunities, connected TV and interactive TV continue to lag behind other formats. A survey of media buyers from advertising agencies … Read the whole story
by Wendy Davis
Showtime wants a federal judge to shut down a site that apparently plans to stream Saturday night's pay-per-view boxing match between Floyd Mayweather, Jr. … Read the whole story
by Larissa Faw
Gold Eagle Company's Sta-Bil Storage auto brand launched Awakening, a print campaign that compared winterizing vehicles to hibernating animals, last year. This season the … Read the whole story
by Erik Sass
NFL tracked an 84% increase in engagement as the 2015-16 football season kicked off. Meanwhile, Apple jumped to the top of the leaderboard, recording … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donald Trump says CNN should donate much of its big advertising bounty from the next Republican debate to armed force veterans. Reports say the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple announced at its developer conference a slew of search-related features in a variety of products. The ability to search for content on Apple … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The Web is changing. It's becoming a thinner, personalized, pervasive, ambient, assistive layer that weaves into our life. So what new opportunities does this … Read the whole story
COMMENTARY
by Yoav Naveh, Op-Ed Contributor
If video ad revenue is to really more than double in the next year or so, where will new supplies of video inventory come … Read the whole story