TVBlog
by Adam Buckman, Featured Columnist
Isn't life complicated enough already? Apparently it's not -- at least for the creators of two new fanciful dramas premiering Monday night to officially kick off the new fall season. Read the whole story
by Wayne Friedman
The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, … Read the whole story
by Steve McClellan
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
by Joe Mandese
Advertisers still may not have ratings for their ads on television and other media, but now they have them for newspapers. Nashville-based Coda Ventures … Read the whole story
by Joe Mandese
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Good luck, CNBC: Now it's your turn to pull in those soaring prime-time viewing numbers and big advertising dollars from the next Republican Presidential … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
New data from Hub Research shows how dramatically online viewing habits are changing, but one relatively new obsession--live streaming--apparently impresses the video industry more … Read the whole story