TVBlog
by Adam Buckman, Featured Columnist
Can actors playing stressed-out emergency room doctors develop real symptoms of post-traumatic stress disorder? If any actors are susceptible, it would be the ones in "Code Black." Read the whole story
by Wayne Friedman, Laurie Sullivan
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
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by Wayne Friedman
Little has changed for consumers when looking at worldwide "trust" in advertising. Nielsen says the highest trust levels of advertising come from recommendations of … Read the whole story
by Wayne Friedman
Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable, in a move that had been expected. Read the whole story
by Wayne Friedman
TiVo is adding a feature to a new unit allowing a user to skip an entire commercial break. The new TiVo Bolt will allow … Read the whole story
by Aaron Baar
"In order to do this in a global way, it's not as successful or impactful of you push it down from above," says Paula … Read the whole story
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by Laurie Sullivan
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When it comes to today's TV buys, Magna Global is measuring performance in a number of different ways. Yet the strategy and intelligence firm's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stealing TV advertising dollars for other media? Oh, no. Everyone want to help marketers with their TV spending. Facebook said that across 42 U.S. … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I've watched a lot of TV cartoons in my day, but not in a steady, consistent way. When I was a youngster, I'd watch … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Virtually every panel at Advertising Week gets down to being about the future of mobile -- although the present seems confusing enough. Read the whole story