TVBlog
by Adam Buckman, Featured Columnist
Ken Jeong's unusual career path from physician to stand-up comedian and comic actor was the inspiration for his new ABC sitcom "Dr. Ken," although the character he plays has no … Read the whole story
by Wayne Friedman
Although "The Tonight Show with Jimmy Fallon" won the first week of the TV season in the late-night category, CBS cut into the show's … Read the whole story
by Wayne Friedman
TV networks increasingly get a sizable piece -- almost 30% -- of their total month-long viewing of a TV program from millennials/Gen Xers' after … Read the whole story
by Wayne Friedman
While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format, addressable TV, is gaining big buzz … Read the whole story
by Wayne Friedman
Building its research efforts, as well as pursuing its "non-Nielsen monetization" strategy, Viacom has hired media agency veteran Julian Zilberbrand to a new position: … Read the whole story
by Karlene Lukovitz
The campaign also aims to sustain word-of-mouth momentum for "It's Bo Time," a five-year-old tagline that's become something of a Southern catchphrase, by encouraging … Read the whole story
-
by Karl Greenberg
The automaker is launching the new effort on the heels of "Unstoppable," its effort this spring for SUVs. The new campaign kicks off with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Scratching your head over why Fox News has continued senior-level off-air meetings with Donald Trump -- especially after he said he won't appear on … Read the whole story
COMMENTARY
by
"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week … Read the whole story
COMMENTARY
by Michael Goefron, Op-Ed Contributor
Because consuming TV content is not a lean-back experience when it's viewed online, consumers are in a different frame of mind. Laptops, smartphones and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Ooyala's quarterly Global Video Index, younger consumers continue to drive the adoption of mobile video, seeing it as the core of their … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing … Read the whole story