TVBlog
by Adam Buckman, Featured Columnist
Despite all of its high style -- scenes filmed through fish-eye lenses and the like -- "American Horror Story" often comes across as a garden variety example of a horror … Read the whole story
by Wayne Friedman
Some 50% of adults under the age of 32 won't pay for a traditional pay TV subscription service in 10 years. But overall TV … Read the whole story
by Wayne Friedman
ABC Family, one of the longtime established cable networks, is undergoing a name change -- Freeform -- to better reflect its young audience getting … Read the whole story
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by Wayne Friedman
ESPN has suspended its branded news segments featuring sports fantasy site DraftKings. The fantasy sports company has suspended virtually all TV advertising on the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Viewers and voters can't do anything about the nauseating political ads that will fill TV airwaves pretty soon. But to avoid the $1 billion … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many media executive believe native advertising on digital sites is a close relative of brand entertainment marketing efforts on traditional TV. But if you … Read the whole story
COMMENTARY
by Ilana Nolte, Op-Ed Contributor
Kudos to AMC Network for starting to offer a percentage of their TV ad inventory through programmatic buying. The announcement last week brought media … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
It might surprise you that a cursory search for "DraftKings" or "FanDuel" on Twitter produces alarmingly few references to setting lineups, or depositing money, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Charles Buchwalter is president and CEO of SymphonyAM, which just launched a measurement platform called VideoPulse. I attended the company's launch presentation and asked … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I just had breakfast with an 18-year-old son of a friend of mine, a jazz musician in college at Eastman, stopping by the city … Read the whole story