TVBlog
by Adam Buckman, Featured Columnist
Monday night marks the premiere of one of the most unusual concepts ever attempted for a prime-time TV show: An hour-long, lighthearted comedy about stalking. Is this insane or what? … Read the whole story
by Wayne Friedman
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
by Wayne Friedman
A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, … Read the whole story
by Wendy Davis
Regulators should scrutinize how Charter's proposed $67 billion merger with Time Warner and Bright House Networks will affect the availability of rural broadband, Sen. … Read the whole story
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by P.J. Bednarski
Omnigon, the New York based sports and entertainment digital services firm, and the Swiss-based Infront Sports & Media marketing company have announced a strategic … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Happy with the new broadcast TV season and your new shows? Or do you need to wait three days? Maybe seven? Or perhaps 35, … Read the whole story
COMMENTARY
by Joel Melby, Op-Ed Contributor
TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Right now, the buzz phrase is "premium content." Defining it has gotten even more elastic as more clients demand it. Read the whole story