TVBlog
Monday night marks the premiere of one of the most unusual concepts ever attempted for a prime-time TV show: An hour-long, lighthearted comedy about stalking. Is this insane or what? … Read the whole story
With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing … Read the whole story
A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, … Read the whole story
Regulators should scrutinize how Charter's proposed $67 billion merger with Time Warner and Bright House Networks will affect the availability of rural broadband, Sen. … Read the whole story
Omnigon, the New York based sports and entertainment digital services firm, and the Swiss-based Infront Sports & Media marketing company have announced a strategic … Read the whole story
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Happy with the new broadcast TV season and your new shows? Or do you need to wait three days? Maybe seven? Or perhaps 35, … Read the whole story
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TV media owners should be highly selective in the inventory they put up for bid and they should do so in a manner that … Read the whole story
- COMMENTARY
With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite … Read the whole story
- COMMENTARY
Right now, the buzz phrase is "premium content." Defining it has gotten even more elastic as more clients demand it. Read the whole story
