TVBlog
by Adam Buckman, Featured Columnist
ABC Family announced that it would become Freeform in January -- and the company has come up with a new word to identify its apparent target audience: Becomers. Read the whole story
by Wayne Friedman
U.S. multi-screen media users are more receptive to live TV ads, TV commercials that are funny and digital video ads that can be skipped … Read the whole story
by Wayne Friedman
Some senior media executives are at odds about whether selling TV programs to Netflix, Amazon and other digital video platforms is good for business … Read the whole story
by Steve McClellan
The appointment signals a strategy shift for the small appliance and nutritional foods marketer. Up to now the firm primarily used infomercials to market … Read the whole story
by Larissa Faw
That's the promise of a new campaign management platform from Chris Gomersall's Atomized, based in Atlanta. The startup platform works by transforming calendar dated … Read the whole story
COMMENTARY
by Joe Mandese
Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Amid all the declining ratings, TV executives cling to hopes that live productions of shows may lead to premium ad inventory. While prime-time scripted … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Online users are less antagonistic toward ads that target their interests than targeted ads. Viewers are most turned off by mobile pop-up ads, followed … Read the whole story
COMMENTARY
by Boaz Cohen, Op-Ed Contributor
Advertisers want and need results that can be tied directly to ROI and sales. As video budgets continue to shift from TV to online, … Read the whole story
COMMENTARY
by Dave Rosner, Op-Ed Contributor
The only way for ad blockers to win is for good ad techies to do nothing. Read the whole story