TVBlog
by Adam Buckman, Featured Columnist
It's doubtful that Donald Trump will ever admit his life is a satire. But he does seem keenly self-aware -- and perhaps more to the point, self-confident -- so much … Read the whole story
by Wayne Friedman
After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks -- CBS, NBC, Fox, ESPN, and … Read the whole story
by Wayne Friedman
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
by Wayne Friedman
NBCUniversal has revealed the name of its anticipated streaming comedy over-the-top service: Seeso. The ad-free subscription platform will feature original and library TV programs, … Read the whole story
by Laurie Sullivan
It may seem like fantasy football took over the television airwaves in recent months, with one report estimating TV commercials airing on average once … Read the whole story
by Karlene Lukovitz
After creating a Hispanic campaign for Goya's low-sodium bean products, Dieste worked with Goya on analysis and research to better understand the non-Hispanic Goya … Read the whole story
by Karl Greenberg
In addition to "The More You Know" on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ask media owners what business they're in, and they'll say the content business -- that they are storytellers, and that their companies are well … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So much for "content marketing" on traditional TV programs. Nielsen says the number of in-program branded entertainment deals are down by half the total … Read the whole story
COMMENTARY
by Michael Nicholas, Op-Ed Contributor
Although Apple TV is not a TV-killer in the most direct user experience comparison, I think it's going to challenge TV's 75-year-old history. Ladies … Read the whole story
COMMENTARY
by Joe Mandese
There are a lot of reasons for mashing up Paul Klein's universal network television truth with programmatic, but mainly it's because that's what I … Read the whole story
COMMENTARY
by Brian Havig, Op-Ed Contributor
As sexy as it is, the standard TV spot just doesn't cut it anymore. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On the same day Gartner forecast that "by 2018, half of business ethics violations will occur through improper use of big data analytics," the … Read the whole story