TVBlog
by Adam Buckman, Featured Columnist
In its 26th go-round, "The Simpsons" packs an awful lot into one half-hour "Treehouse of Horrors" Halloween special. Most notable is the piling on of references to past "Simpsons" history … Read the whole story
by Wayne Friedman
Although media and entertainment companies took a beating over the rough-and-tumble recent down period in the stock market, against other business categories, long-term projections … Read the whole story
by Sara Guaglione, Joe Mandese
Political DSP Targeted Victory is rolling out a new, self-serve version of its programmatic TV audience-buying system that will enable candidates of any size … Read the whole story
by Aaron Baar
Through its partnership with Discovery Communications, LG Electronics USA will showcase how its OLED television sets are made through a series of custom webisodes … Read the whole story
by Sara Guaglione
Eyeview, a video advertising platform, and WideOrbit, an ad management software firm and programmatic selling provider, have joined forces to offer programmatic TV ad … Read the whole story
by Tanya Gazdik
The effort reflects the brand's adventurous spirit by placing the traveler's personal experience and point of view at the heart of the campaign, says … Read the whole story
by Wayne Friedman
BURBANK, CA -- If you want to understand how a big media company thinks about innovating for the future, spend a day inside its … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There is a new book out by Michael Wolff called "Television is the New Television." I have not read it yet, but have seen … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With a kick in the pants coming from recent stock market declines, and questions over traditional advertising-supported media -- broadcast and cable television, in … Read the whole story