TVBlog
by Adam Buckman, Featured Columnist
IBM's Watson commercials are reviving memories of one of the best TV stories of 2011: The IBM supercomputer's three-day battle with two "Jeopardy!" champions. Read the whole story
by Wayne Friedman
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising in next year's NCAA March Madness event. The NCAA has banned all sponsorship/advertising … Read the whole story
by Wayne Friedman
Universal Sports, the cable TV sports network, is shutting down, per reports. The channel, which has been in operation since 2006, is majority owned … Read the whole story
by Felicia Greiff
The wait is over -- Hulu's programmatic advertising went live. An ad frequency cap will be maintained through the process, and the company will … Read the whole story
by Joe Mandese
Madison Avenue's trading volume climbed nearly 17% in September -- reaching its highest point ever for the month, according to the latest installment of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The biggest cable TV company, Comcast, seems as if it's finally willing to license its valuable set-top box data. But will this be too … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A lot of streaming stuff, like a foul, juvenile teaser for the new pay service SeeSo, is just raw, not premium. And what will … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ad tech firms YuMe and Unruly today will introduce new products offering advertisers the ability to outstream video ads. That's a category generally described … Read the whole story