TVBlog
by Adam Buckman, Featured Columnist
If a full-season order is interpreted as immunity against cancellation, then the networks are expressing confidence in a number of new shows that premiered just in the last few weeks. Read the whole story
by Wayne Friedman
In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most … Read the whole story
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by P.J. Bednarski
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's … Read the whole story
by Wayne Friedman
Helping to navigate the expected wild swings in local TV advertising inventory for the political season, pay TV provider advertising sales company Viamedia and … Read the whole story
by Wendy Davis
A group of Web users have dropped their attempt to revive a lawsuit accusing Hulu of violating a federal video privacy law by transmitting … Read the whole story
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by Erik Sass
Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL would tell you it did pretty well for its first streaming effort on Yahoo, which posted an average viewership of 2.3 million … Read the whole story
COMMENTARY
by James DeJulio, Op-Ed Contributor
For the first time, advertisers have to earn their audience. That won't happen when we're cramming as many "copy points" we can into a … Read the whole story