TVBlog
by Adam Buckman, Featured Columnist
"Supergirl" premiered to a total audience of 12.96 million, but in the course of three episodes, lost nearly 38% of its total audience and 45% of its 18-49 audience. How … Read the whole story
by Wayne Friedman
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
by Steve McClellan
A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in … Read the whole story
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by The Editor
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
CBS News polled viewers on who won the debate: Hillary Clinton 51%, Bernie Sanders 28% and 7% for Martin O'Malley. Clinton may have won … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
SpotX, the video inventory management platform, is looking to make it easier for publishers to monetize their Apple TV apps with high CPM video … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As the number of Internet-connected televisions hits serious mass market numbers, the marketing question of the day is how consumers will deal with the … Read the whole story