TVBlog
"Supergirl" premiered to a total audience of 12.96 million, but in the course of three episodes, lost nearly 38% of its total audience and 45% of its 18-49 audience. How … Read the whole story
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. … Read the whole story
A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in … Read the whole story
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of … Read the whole story
- COMMENTARY
CBS News polled viewers on who won the debate: Hillary Clinton 51%, Bernie Sanders 28% and 7% for Martin O'Malley. Clinton may have won … Read the whole story
- COMMENTARY
SpotX, the video inventory management platform, is looking to make it easier for publishers to monetize their Apple TV apps with high CPM video … Read the whole story
COMMENTARYAs the number of Internet-connected televisions hits serious mass market numbers, the marketing question of the day is how consumers will deal with the … Read the whole story
