TVBlog
by Adam Buckman, Featured Columnist
After just watching the premiere episode of an upcoming docuseries about adults with Down syndrome, I drew a deep breath and said "Whew," which then morphed into "Wow." It's the … Read the whole story
by Steve McClellan
The partnership provides Modi and its clients access to Cablevision's Total Audience Application, a proprietary platform that automates planning and optimization of advanced TV … Read the whole story
by Wayne Friedman
Helped by some big NFL programming, NBC and CBS have kept viewership losses to a minimum this year when looking at live program-plus-same day … Read the whole story
by Wayne Friedman
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ad sales unit, the Content Innovation Agency. He will report to Linda Yaccarino, … Read the whole story
by Wayne Friedman
Who will come after "Millennials?" MTV did some research, asking 13- to-14-year-old consumers to decide on a name for themselves. The top choice? The … Read the whole story
by Wendy Davis
A federal judge on Monday lifted an order that required television monitoring service TVEyes to block subscribers from sharing Fox News clips on social … Read the whole story
by Karl Greenberg
They will, for the first time, partner on a hoops-themed digital content series. The two parties say the videos will appear on NBA-owned properties … Read the whole story
COMMENTARY
by Whitney Dunlap-Fowler, Op-Ed Contributor
NBC announced a live showing of the classic 1974 Broadway-musical-turned-movie "The Wiz" to be aired Thursday, Dec. 3. The story line is a re-adaptation … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Scarcity in media: Who really uses it well these days? Musical artist Adele, for one. Adele does virtually no social media -- no comments, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video viewing, consumption and ad spend all point north. Yes, that's a huge oversimplification -- intentionally so. But as the industry heads into the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In three videos targeting the U.S., Russian and Indian market, Lenovo hypes its PC with YouTuber influencers. It's a pretty subtle sell. Read the whole story