TVBlog
by Adam Buckman, Featured Columnist
Jay Leno just got a promotion -- a second-season order for his CNBC show "Jay Leno's Garage." The new season will begin next spring. Read the whole story
by Wayne Friedman
One advertising forecast says TV advertising will grow by a much slower rate in the next two years -- as digital media pushes marketers … Read the whole story
by Wayne Friedman
A new TV consumer survey says the desired average price for a pay TV cable package comes to just over $40 a month -- … Read the whole story
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by Felicia Greiff
An eMarketer report showed research from Strata in which two-thirds of ad agency professionals said they wouldn't allocate programmatic ad dollars to local TV, … Read the whole story
by Joe Mandese
Citing "limited creation" of the kind of new mass marketing categories known to stimulate ad spending, as well as a "diminished role" for local … Read the whole story
by Wayne Friedman
Calling the agreement the first of its kind, A+E will use AOL's technology for both advertising and publishing purposes, optimizing monetization across A+E Networks' … Read the whole story
by Karl Greenberg
Mazda touted the program, and called for nominations this fall, with advertising featuring actress Minnie Driver, running across NBCUniversal's broadcast, cable and digital networks. Read the whole story
by Tanya Gazdik
"We needed to urge them to act now by taking steps toward retirement readiness," Niharika Shah, vice president, head of brand marketing and advertising, … Read the whole story
by Erik Sass
'Wine Spectator' is looking to reach new audiences with its first-ever television advertising campaign, the gustatory enthusiast publication announced this week. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
'The Wall Street Journal' reports YouTube execs have been nosing around Hollywood trying to line up deals that could create a new home for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You have to wonder about ABC's recent on-air marketing campaign for its mid-season winter finales: "Live Viewing is Advised." This is contrary to what … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As outdoor ads become more like TV/video, they can likewise use programmatic techniques for ad buying. Sean Hargrave discussed the linking of digital outdoor … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Everyone wants to get paid for their "content" - even some politicians. Realizing the advertising windfall that CNN grabbed for its high-viewership Republican presidential … Read the whole story