TVBlog
by Adam Buckman, Featured Columnist
At last spring's upfronts, NBC announced that Dolly Parton would produce a series of holiday-themed movies based on her songs. "Dolly Parton's Coat of Many Colors" airs Thursday night. Read the whole story
by Wayne Friedman
Advertisers are paying up to 20% over pricing set during last summer's upfront -- at least those buying commercial time at CBS. The upfront … Read the whole story
by Wayne Friedman
Moving toward more "a la carte" TV channel service for TV consumers, Amazon's over-the-top subscription service will allow consumers to add up to 30 … Read the whole story
by Tanya Gazdik
The sponsorship deal further establishes Dos Equis' standing in sports, says Nuno Teles, Heineken USA chief marketing officer. Dos Equis has evolved over the … Read the whole story
by Felicia Greiff
Brazilian media company Abril Group has partnered with Google on new programmatic models that advertisers can use for the publishers' digital titles. Read the whole story
COMMENTARY
by James Fennessy, Op-Ed Contributor
During the last four broadcast years, the QSR has consistently held a 5% share of all ad spend on cable networks. Radio and digital … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For over a decade, the NFL has had little problem growing -- in revenue, in TV ratings, and in fans' interest -- despite not … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Last Saturday, I went out to the driveway, picked up my home-delivered copy of The New York Times, removed half an inch of inserts … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Roger Lynch, CEO Sling TV, has joined the growing roster of critics of Comcast's new streaming television service. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new report from Sandvine finds that Netflix is what we download at peak times of the day. How things have changed. Read the whole story