TVBlog
by Adam Buckman, Featured Columnist
Let me go out on a limb here and guess that the experts seen in the History Channel series "Hunting Hitler" will never find the proof they seek that Adolf … Read the whole story
by Joe Mandese
Nielsen is operating behind the scenes with "key players in the marketing industry" to alter the industry's currency, CEO Mitch Barns said in response … Read the whole story
by Joe Mandese
Nine months after its acquisition of digital data management platform eXelate, Nielsen this morning highlighted its push to build an "enterprise marketing platform." That, … Read the whole story
by Wayne Friedman
Although usage by people using TV Everywhere apps has doubled in a year, those signing on to be new users are growing at much … Read the whole story
by Wayne Friedman
Although new premium digital video platforms are growing, one fact has remained the same about TV consumption: The less money one earns, the more … Read the whole story
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by Wayne Friedman
Scripps Networks Interactive is launching a new content development division for advertisers. Scripps Lifestyle Studios will operate physical locations through the Food Network Kitchen … Read the whole story
by Wendy Davis
One out of three sites that host pirated movies and television shows also host malware that can be used to perpetuate ad fraud or … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Think about a world where there are no channels associated with TV programs. Right now, Time Warner Chairman Jeff Bewkes believes companies should be … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A recent survey from Nielsen confirmed the obvious: For most people around the world, regardless of age, TV is their major source of news. … Read the whole story