TVBlog
Welcome, my friends, to the show that never ends. It's the Republican presidential campaign, starring Donald Trump with a cast of others. Read the whole story
TiVo Research and RealityMine, in partnership with NBCU, will provide single-source cross-platform measurement for the 2016 Summer Olympic games in Rio de Janeiro to … Read the whole story
Viewers will be able to watch original video from Time Inc. on Web sites controlled by Hulu, Yahoo, and Zealot Networks, thanks to new … Read the whole story
TV and entertainment rewards company Viggle is selling its main rewards business and looks to rebrand itself as a sports fantasy operation called DraftDay. … Read the whole story
- COMMENTARY
If you believe nominations and awards for TV programming bring a certain marketing panache to networks who tally that hardware, you'll sense now that … Read the whole story
- COMMENTARY
What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, … Read the whole story
- COMMENTARY
This is a contest. About destroying Brand Trump, but first this brief declaration: Journalists generally aren't supposed to publicly stake out political positions, declare … Read the whole story
- COMMENTARY
What does mobile have to do with the cable-cord cutting revolution? Everything, if you consider that it's telecoms like Verizon and AT&T that are … Read the whole story
- COMMENTARY
Companies moving toward (or already using) programmatic TV buying should consider the results of a recent study of video advertising demand-side platform (DSP) providers. … Read the whole story
