TVBlog
by Adam Buckman, Featured Columnist
It's rare for a star entertainer to be top-billed on two prime-time TV shows on different networks at the same time -- but Jennifer Lopez is about to achieve it. Read the whole story
by Wayne Friedman
Strong TV and digital advertising rocketed November's U.S. advertising revenues 23% higher versus the same month a year ago. Much of the national TV … Read the whole story
by Wayne Friedman
Cable networks, on average, posted an 8% decline in prime-time 18-49 viewers to 18.0 million and a 9% loss in total day 18-49 viewership … Read the whole story
by Wayne Friedman
CNN's second Republican debate pulled in 18 million viewers -- a bit lower than its first Republican debate -- but slightly higher advertising revenue … Read the whole story
-
by Wayne Friedman
Longtime media agency senior executive Brad Adgate, who had been SVP of corporate research director for Horizon Media, has taken a position as senior … Read the whole story
by Erik Sass
Apple tracked a 822% increase in digital engagement to secure a spot on the leaderboard. Engagement surrounding their most recent YouTube video "Apple TV … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A study from GfK says 53% have used TVEverywhere, but apparently not very often, and without knowing that's what they were doing. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new Forbes Insights/Simulmedia survey, the landscape of television advertising is a mature format that is shifting in the face of new … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
At the final GOP debate, we heard various statements about our current security and immigration. attempting to illustrate Whether eventual Republican primary voters care … Read the whole story
COMMENTARY
by Mike Werch, Op-Ed Contributor
To win the White House in 2016, a candidate must build a likable and credible personal brand, demonstrate policy vision and generate millions in … Read the whole story