TVBlog
by Adam Buckman, Featured Columnist
Why is the title of the first episode of the upcoming series reboot the same as Adolf Hitler's autobiography -- one of the most reviled books in human history? Read the whole story
by Steve McClellan
For its first ever Super Bowl commercial, instead of hyping its products, Colgate will air a message about the importance of conserving water. The … Read the whole story
by Aaron Baar
People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers … Read the whole story
by Erik Sass
Guggenheim Partners is spinning off its portfolio of entertainment and media trade publications, including "The Hollywood Reporter" and "Billboard," as an independent publishing and … Read the whole story
by Karlene Lukovitz
The connection: The brand's old-fashioned cocktail recipe calls for "five essential ingredients," and each of the 11 interviewees was asked to discuss on camera … Read the whole story
by Karlene Lukovitz
The entries may be made through a Quaker contest site, Quaker's Facebook page or Twitter. In addition, consumers can enter through the sites of … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Super PACs are increasingly defining the political marketing world and completely dominate GOP ad spending. However, TV ads are no longer sufficient to get … Read the whole story