TVBlog
by Adam Buckman, Featured Columnist
I have nothing against critics coming out in praise of great TV shows, but the blanket labeling of the current TV era as a new "Golden Age" is ludicrous. Read the whole story
by Joe Mandese
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
by Tanya Gazdik
"The creative concept for the new campaign illustrates how everyday purchases can allow cardmembers to go on the getaway they've been waiting for," Jennifer … Read the whole story
by Erik Sass
Hulu earned a spot on the leaderboard thanks to the release of the second teaser trailer for upcoming mini-series, 11.22.63. The Hulu original, based … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
After promising for years that it was working on measuring VCR playback, Nielsen finally had to admit they couldn't do it. Now, Nielsen is … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Digital video has been training in the background and is now poised to give TV a good fight in the coming years. Read the whole story
COMMENTARY
by Assaf Henkin, Op-Ed Contributor
To create engaging, branded experiences across paid, earned and owned media, brands and agencies need to consider adopting a data-driven, agile approach to marketing, … Read the whole story