TVBlog
by Adam Buckman, Featured Columnist
What is there left to say about "American Idol"? Predictably, you're seeing columns this week about the show's significance in the pantheon of TV history. The occasion for this outpouring … Read the whole story
by Wayne Friedman
Yahoo has closed down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its … Read the whole story
by Wayne Friedman
Making a big leap from buying local and regional TV, SunTrust Banks will buy its first national TV Super Bowl commercial, which will air … Read the whole story
by Wayne Friedman
Analytics company Acxiom is launching Acxiom TV, an effort that will expand its data platform for advanced/addressable TV advertising. Data can be used to … Read the whole story
by Wayne Friedman
Millennials may indeed be cord-cutters or "cord-nevers," but they do contribute to some or all the entertainment costs in households. Young consumers also take … Read the whole story
by Karl Greenberg
The ads will run on broadcast, digital, print and out-of-home media. Spots will air during prime time, late night, cable and sports programming, with … Read the whole story
by Larissa Faw
'Mom' star Allison Janney and 'Modern Family' regular Jesse Tyler Ferguson appear in a new series of 30- and 15-second TV spots to underscore … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Times are already testy for ESPN, what with a surprising drop in network subscriber numbers -- down some 3.2 million this past year. Now … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The first week of 2016 has seen a deluge of ads in support of and attacking GOP candidates. Yesterday, Donald Trump released his first … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The dawn of the so-called Golden Age of Television has brought many pleasures -- but none as unexpected as the rise of "hate-watching." Hate-watching … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The phablet wins. Bigger mobile screens are driving insanely higher levels of media consumption. Sony was right. We wanted TVs in our pockets all … Read the whole story