by Wayne Friedman
Some cable TV networks slowed down commercial clutter in the fourth quarter of 2015; network executives had earlier pledged to do so. Viacom lowered … Read the whole story
by Wayne Friedman
National commercial TV ratings slightly narrowed their losses in the fourth quarter of 2015 versus earlier in the year, with kids TV commercial ratings … Read the whole story
-
by Joe Mandese
In separate meetings, the shareholders of comScore and Rentrak voted to approve their proposed merger. Effective with the close of business Friday, Rentrak will … Read the whole story
by Aaron Baar
While the primary reason for using the second screen is to access more information about the content they are viewing on the primary screen, … Read the whole story
by Amy Corr
Death Wish Coffee Company, a New York-based company, won a 30-second Super Bowl spot created by Intuit's agency, RPA. Read the whole story
by Karl Greenberg
Comic actor Kevin Hart is in the pre-kickoff ad, a spot that touts the Blue Link Car Finder feature, because he's a dad, and … Read the whole story
by Laurie Sullivan
Amazon's personal assistant Alexa makes her debut in Echo's first Super Bowl advertisement on Feb. 7, when the Carolina Panthers face off with the … Read the whole story
by Larissa Faw
The ad, developed with agency Modus Direct, will run in select local markets during the game including Chicago, Boston, Tampa, and Salt Lake City. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The biggest star of your high-rated TV series doesn't show up for work -- for a specific episode. Good and bad news, here: He's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Cable companies are circling the wagons against possible new set-top box rules that would enable consumers to more easily watch TV on smartphones, tablets … Read the whole story
COMMENTARY
by
Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
While the GOP front-runner decided to snub the Fox News/Google debate in Des Moines, Iowa, for another event, seven rivals took the stage. It … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
It's awards show season, and every year the advertising community hosts its own party on the biggest stage in the world: the Super Bowl. … Read the whole story