by Sarah Mahoney
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
by Wayne Friedman
Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the whole story
by Wayne Friedman
Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. Digital media companies went even lower, … Read the whole story
by Laurie Sullivan
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
by Aaron Baar
"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story
by Tanya Gazdik
Bud Light is promoting a video featuring mixed martial artist Ronda Rousey to complement its Super Bowl TV spot starring Amy Schumer and Seth … Read the whole story
by Karl Greenberg
The campaign includes a social media element involving the services of mobile marketing firm Influential and, most unusual, Influential's use of IBM's Watson computer … Read the whole story
by Erik Sass
Super Bowl Sunday provided no surprises as NFL topped the leaderboard and Esurance won Twitter with 4 million engagements thanks to the brand's #EsuranceSweepstakes … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
User-generated consumers and makers, it's time to graduate. YouTube's Red service looks to appeal to millennials. But unlike YouTube free service, with limited advertising … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The top 10 Super Bowl ads have been shared 2.9 million times so far, a "significant decrease" (down 36%) from last year, says ad … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The NFL will soon name streaming partners for a batch of Thursday night games next season. Expect some digital giant to overpay, wildly Read the whole story
COMMENTARY
by Karlene Lukovitz
This year, brands paying up to $5 million for broadcasting a 30-second ad will also be part of a historic development on the audience … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
What's it's like to update ads in real time during an event? Ad-tech company Flashtalking gave me a demo during Super Bowl 50. Read the whole story