TVBlog
by Adam Buckman, Featured Columnist
USA has aired this annual rite of February since 1984. Next year, it moves to Fox Sports under a 10-year rights deal announced last July. Fox Sports 1 will share … Read the whole story
by Wayne Friedman
Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
by Joe Mandese
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
by Wayne Friedman
The Fox agreement -- similar to other media companies' settlement deal points -- means Dish will disable AutoHop on its Hopper set-top-box unit for … Read the whole story
by Wayne Friedman
With strong scatter advertising -- from prime time and high in-demand NFL programming -- CBS says it had near double-digit percentage advertising growth for … Read the whole story
by Wayne Friedman
Paying homage, as well as spoofing NBC's "The More You Know" public service announcements, NBCUniversal and Paramount Pictures, the "Zoolander 2" movie, is launching … Read the whole story
by Karl Greenberg
While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers … Read the whole story
COMMENTARY
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Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Former Secretary of State Hillary Clinton looks to embody a third Obama term, while focusing on certain improvements to his policies. Vermont Senator Bernie … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
DraftKings was supposed to spend $500 million in advertising on ESPN through a multiple-year blockbuster deal. Now? All bets are off, according to reports. Read the whole story
COMMENTARY
by Doug Chavez, Columnist
The Super Bowl is one of my most favorite events of the year. As a marketer focused on the intersection of technology and media, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Digital media's consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by … Read the whole story