TVBlog
USA has aired this annual rite of February since 1984. Next year, it moves to Fox Sports under a 10-year rights deal announced last July. Fox Sports 1 will share … Read the whole story
Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
The Fox agreement -- similar to other media companies' settlement deal points -- means Dish will disable AutoHop on its Hopper set-top-box unit for … Read the whole story
With strong scatter advertising -- from prime time and high in-demand NFL programming -- CBS says it had near double-digit percentage advertising growth for … Read the whole story
Paying homage, as well as spoofing NBC's "The More You Know" public service announcements, NBCUniversal and Paramount Pictures, the "Zoolander 2" movie, is launching … Read the whole story
While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers … Read the whole story
- COMMENTARY
Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 … Read the whole story
- COMMENTARY
I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as … Read the whole story
- COMMENTARY
Former Secretary of State Hillary Clinton looks to embody a third Obama term, while focusing on certain improvements to his policies. Vermont Senator Bernie … Read the whole story
- COMMENTARY
DraftKings was supposed to spend $500 million in advertising on ESPN through a multiple-year blockbuster deal. Now? All bets are off, according to reports. Read the whole story
- COMMENTARY
The Super Bowl is one of my most favorite events of the year. As a marketer focused on the intersection of technology and media, … Read the whole story
- COMMENTARY
Digital media's consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by … Read the whole story
