TVBlog
by Adam Buckman, Featured Columnist
On Presidents Day, it is traditional to remember the great presidents born in February. But in this presidential-primary season, it seems appropriate to turn our attention to the would-be presidents … Read the whole story
by Wayne Friedman
Subscription streaming services such as Netflix, Hulu and Amazon take up nearly two-thirds of all online viewing, according to a new report. Read the whole story
by Laurie Sullivan
KFC became the first brand Friday to make the YouTube AdBlitz Top 5 without airing an advertisement during the Super Bowl national TV broadcast, … Read the whole story
by Tanya Gazdik
"It's no secret that in-room hotel TV programming is boring," says Noah Brodsky, senior vice president of worldwide loyalty and engagement at Wyndham Hotel … Read the whole story
by Aaron Baar
The video will run as the brand's first-ever television commercial during the Olympic Marathon Trials this weekend on NBC. The full version will also … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Start wondering what, if anything, a downtrending stock market -- and an iffy U.S. economy -- will do to this year's upfront marketplace. Network … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Impressions and rating points are good indicators of how many people saw your TV ad, but how does it influence individual consumer behavior? Consumers … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A whole new world of cable set-tops, and a new set of Nielsen measurements, is leading to a technology that can be a personal … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ahead of the Grammy Awards Monday night, iQuanti analyzed the nominees in this year's top categories to see who ranked the highest based on … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
A recent Strata survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. Buttressing spot TV's staying-power, 78% of … Read the whole story