It all came together so nicely, and with so many happy endings, that it was easy to overlook the one character's storyline that ended sadly on the final episode of … Read the whole story
The latest Republican Presidential debate on Fox News grew by double-digit percentages versus the most recent candidate talkfest in February -- making it the … Read the whole story
For every dollar saved on reduced TV spending, some advertisers could lose three times the amount in sales. A study of 11 of 15 … Read the whole story
Programmatic software provider TubeMogul has taken on the 800-pound gorilla -- Google -- in a new and unprecedented ad campaign that aims to call … Read the whole story
Audi is committed to helping the sport of soccer grow in the United States and Canada, says Loren Angelo, director of marketing, Audi of … Read the whole story
TV stations, and other media platforms, must be licking their big advertising lips over the prospect of more anti-Trump advertising. This won't come just … Read the whole story
Democrats picked their nominee in Nebraska, Louisiana, Kansas, Maine. The overall results tipped in Sen. Bernie Sanders' favor, who won three states. Former Secretary … Read the whole story
When television advertising is so expensive, the need for better attribution has never been higher. Read the whole story
How far has programmatic TV come, how far is it going, and how fast? That seems to depend to a large extent on who's … Read the whole story
When it comes to programmatic advertising, TV is the new kid on the block. NBCU, for instance, only recently announced it will make its … Read the whole story