TVBlog
by Adam Buckman, Featured Columnist
In this series, a king clashes with a prophet in the desert sands of ancient Palestine. I have to ask: What is this ancient-world drama doing on prime-time network TV? … Read the whole story
by Wayne Friedman
As subscription video-on-demand services have grown -- now with more than a 50% penetration of U.S. TV homes -- some traditional TV networks have … Read the whole story
by Joe Mandese
National TV ad prices fell slightly coming into the new year after ending 2015 on a down note. Prices fell one point to an … Read the whole story
by Adam Buckman
GSN officials boldly vowed to stay the course and continue with the strategy they say is responsible for the network's growth -- creating original … Read the whole story
by Wayne Friedman
Midday Monday trading had the media measurement company's stock plunging 35% to $26.52. The company said it will miss the deadline to file its … Read the whole story
by Aaron Baar
"Anytime you're able to reach 6 million new homes is significant," John Buffone, executive director of Connected Intelligence at NPD Group, tells "Marketing Daily." … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For the upcoming Summer Olympics in Rio, athletes can now be featured in non-Olympic advertising during the Olympic games -- helping them to capitalize … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Next year, digital ad spend will finally surpass TV's, according to a fresh forecast from eMarketer. That's remarkable. Ever more remarkable is the driving … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast's new broadband video offering, Stream, threatens to transform online video from "an open and competitive market to one dominated by cable incumbents." Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It turns out the shrewdest user of digital media is a megalomaniac billionaire. Can you get a selfie with him? Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Harold Geller, chief growth officer of Ad-ID LLC, actually studied to be a journalist - but soon ventured into television production because of his … Read the whole story