TVBlog
by Adam Buckman, Featured Columnist
Sometimes a show comes along that shatters all your dreary expectations -- telling you that you're watching something special, new and different. That's the case with "Underground," premiering
Wednesday, Read the whole story
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by Wayne Friedman
Digital advertising spending will grow 12.4% in 2017 to $77.37 billion, while traditional TV advertising climbs 2% to $72.01 billion. This year, digital is … Read the whole story
by Wayne Friedman
Placed -- the advertising to in-store attribution company -- adds new business partners, including new programmatic partnerships. The latter includes AdReady, OwnerIQ, Rubicon Project, … Read the whole story
by Sara Guaglione
"Technically Literate" features original, illustrated works of short fiction, each with a unique perspective on technology. Each short story has a technology twist, ensuring … Read the whole story
by Sarah Mahoney
"We want to celebrate and support the grit and determination of these athletes," Lauren Hobart, CMO and EVP of Dick's, tells "Marketing Daily." "This … Read the whole story
by Karlene Lukovitz
Fans are being encouraged to register at DoritosBold50.com to receive news about the upcoming record-setting efforts, and how they can try to participate -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Movie studios take great pains to tease TV viewers with commercials showing special but brief dramatic bits from their films. But what about doing … Read the whole story
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by Richard Whitman, Columnist
Agencies are taking an increased shine to streaming video and audio option, according to a fourth-quarter survey conducted by STRATA. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Next year, digital ad spend will finally surpass TV's, according to a fresh forecast from eMarketer. That's remarkable. Ever more remarkable is the driving … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Lowrider, TEN: The Enthusiast Network's enthusiast publication celebrating the subculture, is working to dispel gangster associations with a new program, "Lowrider Roll Models," including … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Part of the increase from "live" programming is traced by the growth of TV Everywhere. Ad views from Everywhere sources grew 142%.YOY. Read the whole story