TVBlog
by Adam Buckman, Featured Columnist
A new comedy series on NBC has me thinking of swearing off of network sitcoms for good. The one-word title "Crowded" is applied here to describe what the household in … Read the whole story
by Wayne Friedman
CBS and Turner could earn $1.3B from the basketball tourney. But it will also mean $1.3 billion in lost business productivity among business executives, … Read the whole story
by Wayne Friedman
Joining all big TV network groups, Fox is unveiling a number of data-based advertising products -- beyond age and gender data -- in time … Read the whole story
by Adam Buckman
From Ron Howard on "Mars" to David Letterman in India, National Geographic Channel is spanning the globe and blasting off into outer space this … Read the whole story
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by Wayne Friedman
Though Sony's Vue, the digital over-the-top streaming platform, has now discounted consumer prices across its three main packages, one analyst is still cautious about … Read the whole story
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by Sara Guaglione
The partnership with Unconventional Studios allows Meredith to bolster their digital presence with regular video content and attract Millennial women. With this new partnership, … Read the whole story
by Karlene Lukovitz
For the launch, Bazooka is airing an animated, space-themed TV ad, "Discover the Crunchkins!" The video is also viewable on YouTube and the new … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Binge TV viewers could soon see some unique advertising coming their way in the future: serial commercials. Read the whole story
COMMENTARY
by Omri Marcus, Hadar Turovitch
One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Conservative news and opinion site Breitbart News is in full-on meltdown mode, with the departure of four editorial staffers, protesting what they describe as … Read the whole story
COMMENTARY
by Stacey Weller
If you're a TV sponsor of major live events like sports and aren't taking advantage of the second-screen consumer, you are making a mistake. … Read the whole story