TVBlog
by Adam Buckman, Featured Columnist
Every time I contemplate the cult of Hasselhoff, the same questions leap into my brain: What is with this guy? What is the secret to his enduring appeal? Read the whole story
by Wayne Friedman
UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 -- up … Read the whole story
by Wayne Friedman
Although the Republican debates generally have been earning higher TV viewership compared to the Democratic debates, Nielsen says the "reach" of these contests is … Read the whole story
by Tanya Gazdik
It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell … Read the whole story
by Sara Guaglione
"Anglers Journal Television" will air on the Discovery Channel's Destination America network. John Brownlee will serve as host and executive producer of the new … Read the whole story
by Felicia Greiff
Programmatic advertising is complex. So Videology, a software provider for converged TV and video advertising, launched a portal Thursday to explain common tech questions … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe it's time we need to stop worrying about how much money traditional TV networks are getting from regular on-air commercials -- and more … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among the findings at ARF's annual conference, Re:Think: Advertising works. It may be taken for granted by most of us, but study after study … Read the whole story
COMMENTARY
by Joe Mandese
It's really hard to pin The Donald down. Whether it is as a businessman, as a birthday celebrant, as a reality TV star, or … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
SilverPush -- a tracking software that can monitor people's television use by embedding "audio beacons" in TV ads -- has been incorporated into at … Read the whole story