A debate over all the attention being paid by the news media to Donald Trump has simmered just below the surface of his improbable, vexing and, so far, successful campaign … Read the whole story
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanced demographic capabilities for linear TV, video-on-demand, digital and over-the-top environments. Read the whole story
The year-old Pop network is touting its first-year growth, and taking direct aim at its ad-sales competitors -- mainly, other cable networks whose ratings … Read the whole story
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
Comparing the emotional content of tweets to ad recall showed that users who reacted emotionally to a show had higher rates of ad recall. … Read the whole story
U.S. digital video ad spending will reach $9.84 billion in 2016, according to eMarketer, although few companies have the technology to rate sentiment and … Read the whole story
Online news monitoring service TVEyes is asking an appellate court to rule that the company's entire business model is protected by fair use principles. Read the whole story
But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
"Live sports, and college basketball in particular, are a great place to reach a prime target audience for Acura luxury intenders," Leila Cesario, Acura's … Read the whole story
ABC is getting from Warner Bros. what Comcast and others have been pushing for: the ability for viewers to catch up mid-year with an … Read the whole story
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. The Donald Trump multiplier has made this cycle additionally engaging and ripe for … Read the whole story
Agencies seem apprehensive to test the programmatic TV space just yet, according to Strata's latest forecast, but a considerably more positive picture came through … Read the whole story
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. Instead, the … Read the whole story