TVBlog
by Adam Buckman, Featured Columnist
An air of unbelievability permeates the atmosphere in "Heartbeat," NBC's new drama series about a super-surgeon. Read the whole story
by Wayne Friedman
The NCAA Men's College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national ad revenue. … Read the whole story
by Wayne Friedman
A strong majority of TV consumers want to pick the channels for their pay TV packages -- and to pay around $40 per month. … Read the whole story
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by Joe Mandese
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
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by Tobi Elkin
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
by Nina Lentini
"Oregon is an inspiring, beautiful and geographically diverse part of the country," said Eric Baldwin, Wieden+Kennedy CD. "Oregonians are humble though, so we thought … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers have long known strongly emotional shows mean good response and recall for their TV ads. Twitter says syncing a Twitter ad with a … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Neuroscientists have shown that memorable television ads are all about storytelling and great music. Cuddly animals, kids and calls to action take a back … Read the whole story