TVBlog
by Adam Buckman, Featured Columnist
Lopez knows the vicissitudes of program development and production from network to cable, prime time to late-night. He plays a successful comedian who is more or less himself this time … Read the whole story
by Wayne Friedman
Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the … Read the whole story
by Wayne Friedman
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- national TV advertising took in $755.8 million for the NCAA, versus … Read the whole story
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by Wayne Friedman
Beginning April 5, pay cable TV network group Starz will rebrand with a new marketing and messaging look, unifying its Starz and Encore channels. … Read the whole story
by Laurie Sullivan
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic media buying are leading marketers to lean on content for multichannel campaigns, some … Read the whole story
by Larissa Faw
The new league kicks off its first season April 17 with teams in San Francisco, Sacramento, San Diego, Denver, and Ohio. As yet, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
True "content marketing" may never come to the TV screen. But can you blame marketers for trying? In a fractionalized media environment, and with … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
It looks as if the reality television series sometimes known as the GOP presidential debates has been canceled. The Republican front-runner, having successfully manipulated … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Internet service providers are undermining "the spirit and the text" of net neutrality rules by rolling out new so-called zero-rating services, which exempt certain … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Researchers from three institutions have perfected facial recognition software to let a user change facial and mouth gestures so, for example, a candidate could … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by consulting firm Deloitte, binge-viewing is fast becoming the new national pastime, as 70% of U.S. consumers now binge-watch … Read the whole story