TVBlog
The theme of Google President Daniel Alegre's keynote speech at the National Association of Broadcasters Association was "TV is not dead." This runs counter to the so-called conventional wisdom, which … Read the whole story
NBCUniversal witnessed revenue gain of 3.9% to $6.9 billion, largely thanks to Its cable networks -- up 4% to $2.5 million, due to higher … Read the whole story
Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a mix of contemporary and classic art house, independent, foreign and cult films - … Read the whole story
The new 15-second ads from Mekanism -- which became the brand's agency of record last August -- use Western-movie and police-interrogation tropes to portray … Read the whole story
Siding with CNN, a federal judge has dismissed a potential class-action lawsuit alleging that the company's iPhone app wrongly transmits users' private information to … Read the whole story
HBO secured a spot on the leaderboard, thanks to a surge in official YouTube views. The brand recorded a 148% increase in engagement. Read the whole story
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With the FCC proposing to break down the final barrier to TV entry -- the "locked" cable box -- TV will soon be anybody's … Read the whole story
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Your future TV/digital currency is still a year or two away. What will traditional media, new digital media, and marketers do until then? Cobbling … Read the whole story
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Google is striking back at accusations that its set-top-box ambitions threaten people's privacy. Read the whole story
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The phrase "If you like this, you may want to try this," may be not as specific as some would like for the TV … Read the whole story
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Measuring response to TV ads is more problematic in such a fragmented media landscape,but it can be done to help drive ROI. Read the whole story
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TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a … Read the whole story
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Congratulations to The New Yorker's television critic Emily Nussbaum, who last week won the Pulitzer Prize for criticism. Bravo. Well-deserved. Nussbaum's award came one … Read the whole story
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Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting next month. Read the whole story
