by Adam Buckman
The company announced three new long-form programs, and promoted its short-form news videos for their storytelling qualities, their appeal to Millennials and their availability … Read the whole story
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by Wayne Friedman
In the midst of a big election year -- and Summer Olympics to come -- U.S. TV stations are poised to see strong double-digit … Read the whole story
by Wayne Friedman
Tribune Media's core advertising made small gains in its first-quarter reporting period. But, as with other TV station groups, it made bigger revenue leaps … Read the whole story
by Karlene Lukovitz
The #DineandDrink ad is being aired through June 19 on Millennial-centric programming on Adult Swim and ESPN, CBS's "The Late Show with James Corden," … Read the whole story
by Aaron Baar
"We've boiled it down to 'When your equipment doesn't work, it ruins your day,'" Anthony delVecchio, management supervisor at agency Marcus Thomas (which developed … Read the whole story
by Tanya Gazdik
The multiplatform campaign includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while communicating how the 2016 … Read the whole story
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by P.J. Bednarski
Fullscreen announced new organizational divisions at NewFronts, offered some new ad packages and said it will start an influencer-based strategy to get millennial parents Read the whole story
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by Tobi Elkin
Ad tech firm AppNexus on Tuesday said it's making its streaming data feature available on a limited basis, and maintains that it is more … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you are a pharmacist, chances are you aren't buying brand-name aspirin.You are going with the generic, white-label stuff because, for many, aspirin is … Read the whole story
COMMENTARY
by Phil Schraeder
Visual marketing through traditional media remains an important part of automotive marketing (it's hard to watch even just an hour of television without coming … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
With "Better Call Saul" back on hiatus, FX's "The Americans" is arguably the best TV show currently delivering new episodes. Yet as much as … Read the whole story
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by Richard Whitman, Columnist
Partially in reaction to the agency's media buyers professing dissatisfaction with TV's dwindling ratings and its seeming inability to adjust rates accordingly, Magna Global, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
As streaming has become more mainstream, its content seems less innovative and more cookie-cutter. Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Going back to the presidential election in 2000, digital media have been steadily ingrained into political marketing strategies. We had the email election in … Read the whole story