TVBlog
by Adam Buckman, Featured Columnist
Despite some flaws, and what I assume are some historical inaccuracies, this made-for-HBO movie about the presidency of Lyndon Johnson is more than salvaged by Bryan Cranston's performance. Read the whole story
by Adam Buckman
Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four … Read the whole story
by Wayne Friedman
In April 2016, analysis of Nielsen data from Pivotal Research Group shows that advertising loads grew nearly 2% to 10.7 minutes per hour over … Read the whole story
by Adam Buckman
The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV … Read the whole story
by Joe Mandese
It may lack the star power and bottomless shrimp cocktail bowls of an upfront or even a NewFront, but Viacom Tuesday will kick off … Read the whole story
by Laurie Sullivan
Amazon announced Tuesday plans to add Alexa voice features to Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription … Read the whole story
by Joe Mandese
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media … Read the whole story
by Wayne Friedman
Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One … Read the whole story
by Tanya Gazdik
"He is a natural fit with Lincoln and where we are going as a brand," Andrew Georgescu, U.S. marketing communications manager, Lincoln Motor Co., … Read the whole story
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by Tobi Elkin
Targeted Victory has announced the launch of the Victory Engine Audience Network, an array of premium media properties and platforms optimized for audience-based media … Read the whole story
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by Tobi Elkin
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You may be excited about new program/content choices everywhere. But what about TV advertising everywhere -- especially the same commercials? New TV-video program content … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Empathy seems to be in short supply these days, but virtual reality devotees,and some NewFronts presenters think it's an emotional response that is due … Read the whole story
by Joe Mandese
As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data … Read the whole story