TVBlog
by Adam Buckman, Featured Columnist
It was the long-awaited sit-down of the two battling media personalities -- Kelly's first interview with Trump since she angered him last summer at the first Republican debate when she … Read the whole story
by Wayne Friedman
Broadcast networks will only see a 2% rise in overall upfront revenues this season -- with many cable networks witnessing lower revenues versus a … Read the whole story
by Wayne Friedman
Scatter advertising revenue rose 8% in April -- 13% for cable networks and 1% for broadcast networks. This follows national TV's March scatter revenue … Read the whole story
by Adam Buckman
"The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging … Read the whole story
by Joe Mandese
Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among … Read the whole story
by Steve McClellan
Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
by Tanya Gazdik
New TV spots include three-time All-Star and World Series Champion Buster Posey. "New Digs" and "Chicken Strips" offer a comedic take on the "smart … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwarding for the clearer picture. Even with continued viewer erosion, there is newfound … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Anyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "The Blacklist" or "Empire" would be instant hits is simply lying. You just … Read the whole story
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by Richard Whitman, Columnist
I mean, you really have to wonder what goes through a person's mind when they come up with a marketing promotion that calls for … Read the whole story