by Wayne Friedman
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenues so far through three rounds of the NBA playoff season. Read the whole story
by Wayne Friedman
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, and an consumer in-store and social promotion. POM spent $340,528 on NBC's "American … Read the whole story
by Wayne Friedman
Netflix and Amazon Prime video customers are close to paying the maximum in monthly fees, according to a new study. Original and/or exclusive content … Read the whole story
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by Wayne Friedman
CBS' shows in the deal include "Entertainment Tonight," "Inside Edition," "The Doctors," "Rachael Ray" and "Dr. Phil." CBS Television will use the Revcontent's control … Read the whole story
by Karlene Lukovitz
The company will partner with media companies to create content, with the goal of getting up to 10% of the company's global media investments … Read the whole story
by Aaron Baar
After two years of declining numbers on the American Consumer Satisfaction Index, the sector, which includes pay-TV companies, Internet service providers, wireless telephone services … Read the whole story
by Erik Sass
Lego and the NBA continue their dominance, and Hyundai moved back into the top 10. Expect the NBA to make a shot at first … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
If you ask any broadcast network executive whether they would rather lose 10% of their audience next season but move into first place (because … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will the future of big media companies be all about scale and reach, and less about the ups (and mostly downs) of individual networks … Read the whole story
COMMENTARY
by Chuck Moran, Op-Ed Contributor
Savvy marketers are taking note of consumers' willingness to watch long-form video and are offering consumers longer, episodic and adventurous branded video experiences. They … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The FCC should refine its proposal for new set-top box rules by beefing up privacy protections for consumers, according to Sen. Patrick Leahy. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Viewers prefer digital video to primetime TV. The actual results did show that users of TV and original digital video tended to associate the … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. … Read the whole story
COMMENTARY
by Eldaa Daily, Columnist
For TV and movie screenwriters, the "beat" is a basic storytelling unit in which one significant thing happens. Some screenwriters will "beat-out" their story … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
A new MTV initiative, "Elect This," launched this morning. It aims to create a platform for "[MTV's] audience [to] connect with the issues that … Read the whole story