TVBlog
by Adam Buckman, Featured Columnist
It wasn't a broad grin and it lasted only a few seconds, but I swear that Ray smiled in the premiere episode of Season Four of "Ray Donovan," starting this … Read the whole story
by Wayne Friedman
Addressable TV ad spending is estimated to be $890 million this year, growing by over 120% from $400 million in 2015, according to eMarketer. … Read the whole story
by Chase Martin
There appears to be a disconnect between media and entertainment companies and consumers using IoT products. At least that's the conclusion of a new … Read the whole story
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by Tobi Elkin
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and … Read the whole story
by Aaron Baar
Tom Park, president of Kenmore, Craftsman and Die Hard brands, tells "Marketing Daily": "If we can provide connected products [that offer] peace of mind … Read the whole story
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by Laurie Sullivan
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some $3 billion in "earned media" for Donald Trump has been the big news. But what if the presumptive Republican Presidential candidate went one … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nomura Securities estimates Netflix will lose nearly a half million subscribers in the months ahead as grandfathered low monthly rates expire. Bur really, who … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media has passed television as the most popular source of news for young adults, according to a survey by the Reuters Institute for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some ideas never die -- they just morph into newer versions. Not that I think we need another public chat forum, but apparently Avner … Read the whole story