TVBlog
by Adam Buckman, Featured Columnist
A new Tarzan movie comes out July 1, and next week brings survival-competition series "American Tarzan," which aims to crown a new American Tarzan from a group of rough-and-ready competitors … Read the whole story
by Joe Mandese
At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption … Read the whole story
by Wayne Friedman
A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that … Read the whole story
by Laurie Sullivan
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and … Read the whole story
by Karlene Lukovitz
"Hello From Home" features an addition to the brand's ambassadors team, U.S. Olympic hopeful gymnast Simone Biles, as well as two 2012 gold medalists. Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Spending on programmatic TV is expected to more than double to $2.16 billion in 201,7 and continue increasing to $4.4 billion by 2018, according … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Soon after the Brexit vote -- and subsequent U.S. media stock market declines -- those with particularly strong European interests voiced some concerns. Read the whole story
COMMENTARY
by Mary C. Long, Columnist
What do entertainment marketers get when they cross video marketing with user-generated content? An audience full of social stars just dying for their next … Read the whole story