TVBlog
by Adam Buckman, Featured Columnist
The planners of this event don't seem to perceive it as a live television show designed to entertain, excite and galvanize the audience at the event and at home. Read the whole story
by Wayne Friedman
Digital branded content has better recall than pre-roll advertising, in a study by Nielsen. The lift in brand perceptions was higher for branded content … Read the whole story
by Joe Mandese
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
by Aaron Baar
As consumers' lives become more "digitized," technology pushes the industry to new revenue heights. The Consumer Technology Association's midyear forecast estimates revenues for technology … Read the whole story
by Tanya Gazdik
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedEx, Gatorade, Harmon, Hospital for Special Surgery, Kaiser Permanente, Marriott, Nike, Samsung, Shock … Read the whole story
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by Tobi Elkin
Audience-based sales platform for TV advertising clypd on Tuesday announced the release of private marketplace sales tools for media companies. Read the whole story
COMMENTARY
by Nils Forsblom, Op-Ed Contributor
With 360 video, brands will need to learn how to create engaging, open experiences where they're not fully in control. For those that can … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the media business world -- as virtually everywhere else in the business world -- greed is good. Even when it comes to all … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix's second-quarter subscriber numbers are way down. Maybe it's because their oldest customers have gone off exploring. And it's very likely they'll be back. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It is announcing its new Enterprise endeavor, pitching big-business users, including an asset management system that lets a customer manage its assembled video and … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Of late, Twitter has been naming live-video partners with such frequency that new ones hardly seem worth mentioning. But a new deal with the … Read the whole story