TVBlog
by Adam Buckman, Featured Columnist
Fox News Channel is a well-oiled machine. And its popularity is not likely to wane just because Roger Ailes has left the building Read the whole story
by Laurie Sullivan
Comcast, owned by NBCUniversal, could sell search and Web data to advertisers in exchange for giving consumers discounts on services. Read the whole story
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by Tobi Elkin
CNN International Commercial on Wednesday said it will use Sharethrough software to help it place dynamic native and branded content ad formats in prominent … Read the whole story
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by Sara Guaglione
In just one month, over 191.5 million Americans watched nearly 50.5 billion online videos. Some 48% of users watched videos in-app on smartphones, versus … Read the whole story
by Tanya Gazdik
The campaign marks a fundamental brand positioning shift for Enterprise, Lee Broughton, vice president, Enterprise North American brand marketing, tells "Marketing Daily." Read the whole story
by Tanya Gazdik
The integrated campaign includes a 60-second TV spot that highlights the truck's versatility, utility and comfort. A departure from typical truck category ads, it … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Both Trump and Clinton camps released a number of TV ad heavily focused on Independent voters. During July, Hillary for America and Clinton PACs … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For many, the big issue around YouTube is its lack of social media component. As a result, many publishers are flocking to the likes … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Pennsylvania residents who pay for Netflix, Hulu or other over-the-top video services must now cough up an additional 6% sales tax on their subscriptions. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital marketers have nothing to fear as one in three pretend to be on a digital detox. Read the whole story