TVBlog
by Adam Buckman, Featured Columnist
No one has worse summers than Ray Donovan. Bad news for him -- "Ray Donovan" just got the go-ahead for a fifth season -- is good news for the rest … Read the whole story
by Wayne Friedman
Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales … Read the whole story
by Joe Mandese
At about the time big agencies and advertisers were wrapping up their upfront ad deals for the 2016-17 season, near-term demand for national TV … Read the whole story
by Wayne Friedman
U.S. cable operators will continue to see revenue growth in the coming years -- but much more with broadband than video business. Broadband subscriptions … Read the whole story
by Aaron Baar
"Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story
by Philip Rosenstein
With millions across the world tuning into the Olympic games on various devices, brands and advertisers are thinking strategically about how best to accurately … Read the whole story
by Tanya Gazdik
"This is a global message, so it makes sense to deliver it in programming of a global scale," ExxonMobil's Alan Jeffers tells "Marketing Daily." Read the whole story
by Tanya Gazdik
Ads airing during major events like the Olympics resonate best with consumers when they tell a story, Michelle Krebs, senior analyst at Autotrader, tells … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two-and-a-half years from now, scripted TV series will be in a decline. Nothing will go pop, mind you. There'll just be less. But who … Read the whole story
COMMENTARY
by
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story